Market research analysts gather and analyze data on consumers and competitors. They study market conditions to examine potential sales of a product or service and help companies understand the demand for these products.
A four-year bachelor's degree in market research, business administration, economics, statistics, or a related field is necessary to obtain this position. A higher degree (master's) in a related field, which may take an additional two-three years to earn, would be more valuable.
The job outlook for this position looks good over the next 10 years, keeping in mind that geographical differences may exist.
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Market research analysts are employed in all industries, often by consulting firms or very large organizations. Most analysts work full time during regular business hours, but some work longer hours because of the pressure of deadlines.
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Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook
Explore Careers, Labour Market Information, Government of Canada