The director of retail is in charge of all retail-related activities for an organization including the ordering, receiving, and pricing of new inventory. Marsha, the director of retail featured in the video, is in charge of many retail stores within a resort setting. The salaries listed are for the position of "buyer", which is one aspect of what Marsha does.
A four-year bachelor's degree in business, marketing, fashion merchandising (with a business minor), or a related field is necessary to obtain this position.
The job outlook for this position looks good over the next 10 years, keeping in mind that geographical differences may exist. There will likely be some competition for the better positions.
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A director of retail can work in any type of retail business.
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Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook
Explore Careers, Labour Market Information, Government of Canada