A public relations director regularly deals with the media - answering questions, providing press releases, etc. In addition, a public relations director will promote events or other initiatives. Megan, the director featured in the video, works for a university.
A four-year bachelor’s degree in communication arts, journalism, marketing, public relations, or a related field is required to obtain this position. A higher degree (master's degree) in a related field, which may take an additional two-three years to earn, would be more valuable.
There will likely be strong competition for these positions. Opportunities may differ based on geographical location.
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A public relations director or manager can work for a variety of businesses.
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Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook
Explore Careers, Labour Market Information, Government of Canada