Career Details

Public Relations Director

Career Overview

A public relations director regularly deals with the media - answering questions, providing press releases, etc. In addition, a public relations director will promote events or other initiatives. Megan, the director featured in the video, works for a university.


A four-year bachelor’s degree in communication arts, journalism, marketing, public relations, or a related field is required to obtain this position. A higher degree (master's degree) in a related field, which may take an additional two-three years to earn, would be more valuable.

Salary Expectations

Low End:
High End:
$41,000 /yr
$62,000 /yr
$96,000 /yr

Recommended Courses

  • Journalism
  • Psychology
  • English - as much as possible!
  • Public Speaking
  • Take as many college-prep courses as possible!
  • Graphic Arts
  • Public Relations
Future Outlook

There will likely be strong competition for these positions. Opportunities may differ based on geographical location.

Jobs: Check Available Jobs!

Work Environment

A public relations director or manager can work for a variety of businesses.


Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook

Explore Careers, Labour Market Information, Government of Canada

PayScale, Inc.