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Careers in the Marketing cluster are primarily geared toward making sure that products and services are effectively presented to and sold to those who may be inclined to purchase them. While there are a lot of careers on the advertising side of this cluster, the bulk of the actual positions are in sales. Sales within itself can have a wide range of potential outcomes due to the varying industries it has to support. A successful salesperson in the pharmaceutical industry would more likely than not make significantly more than a successful retail salesperson or cashier. The volatility of sales makes it a good place for those without a wealth of education to be able to obtain a job and potentially earn a good income; however, the advertising and market analytics side of the cluster would generally require the completion of a four-year college degree.
The director of retail is in charge of all retail-related activities for an organization including the ordering, receiving, and pricing of new inventory. Marsha, the director of retail featured in the video, is in charge of many retail stores within a resort setting. The salaries listed are for the position of "buyer", which is one aspect of what Marsha does.
A local sales manager manages and works with the sales staff to make sure they reach their revenue goals. Brian, the manager featured in the video, works at a television station. The salaries listed are for "sales managers" in general.
Market research analysts gather and analyze data on consumers and competitors. They study market conditions to examine potential sales of a product or service and help companies understand the demand for these products.
Amy, the sales manager featured in the video, works at a beach resort. Her primary job is to recruit and manage groups who come in to stay at the resort. The salaries listed are for "event planners" in general - not exactly what she does, but related.