Marketing

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Industry Overview

Careers in the Marketing cluster are primarily geared toward making sure that products and services are effectively presented to and sold to those who may be inclined to purchase them. While there are a lot of careers on the advertising side of this cluster, the bulk of the actual positions are in sales. Sales within itself can have a wide range of potential outcomes due to the varying industries it has to support. A successful salesperson in the pharmaceutical industry would more likely than not make significantly more than a successful retail salesperson or cashier. The volatility of sales makes it a good place for those without a wealth of education to be able to obtain a job and potentially earn a good income; however, the advertising and market analytics side of the cluster would generally require the completion of a four-year college degree.

Explore Careers in this Industry

Account Executive (Sales) - Renee

Career Overview

A sales account executive has the job of maintaining current advertising accounts as well as looking for new ones. Renee, the executive featured in the video, works for a television station.

Salary Expectations

Low End:
Median:
High End:
$24,000 /yr
$51,000 /yr
$115,000 /yr

Automotive Sales - Mike

Career Overview

An automotive sales consultant helps customers to find cars that suit their needs; then they assist these customers while buying these cars.

Salary Expectations

Low End:
Median:
High End:
$19,000 /yr
$40,000 /yr
$94,000 /yr

Busines Development Manager (Sales) - Melanie

Career Overview

Melanie, the manager featured in the video, basically sells her organizations wellness program to customers in the community. Salaries listed are for "sales managers" in general.

Salary Expectations

Low End:
Median:
High End:
$55,000 /yr
$117,000 /yr
$208,000 /yr

Cashier (Utility Company) - Elizabeth

Career Overview

Cashiers assist customers by taking their payments. Elizabeth, the cashier featured in the video, works for a utility company. Salaries listed are hourly rates of pay.

Salary Expectations

Low End:
Median:
High End:
$8 /yr
$10 /yr
$14 /yr

Digital Sales Manager (TV) - Bret

Career Overview

A digital sales manager sells advertisements that will appear on an organizations website and monitors the success of these strategies.

Salary Expectations

Low End:
Median:
High End:
$35,000 /yr
$65,000 /yr
$125,000 /yr

Director of Marketing - Lorraine

Career Overview

A marketing director is in charge of all marketing and public relations related to an organization. Lorraine, the marketing director featured in this video, works for a beach resort.

Salary Expectations

Low End:
Median:
High End:
$44,000 /yr
$82,000 /yr
$150,000 /yr

Director of Marketing and Public Relations - Pam

Career Overview

A public relations director is responsible for promoting the programs and services of the organization.

Salary Expectations

Low End:
Median:
High End:
$41,000 /yr
$62,000 /yr
$96,000 /yr

Director of Retail - Marsha

Career Overview

The director of retail is in charge of all retail-related activities for an organization including the ordering, receiving, and pricing of new inventory. Marsha, the director of retail featured in the video, is in charge of many retail stores within a resort setting. The salaries listed are for the position of "buyer", which is one aspect of what Marsha does.

Salary Expectations

Low End:
Median:
High End:
$35,000 /yr
$60,000 /yr
$101,000 /yr

Local Sales Manager (TV) - Brian

Career Overview

A local sales manager manages and works with the sales staff to make sure they reach their revenue goals. Brian, the manager featured in the video, works at a television station. The salaries listed are for "sales managers" in general.

Salary Expectations

Low End:
Median:
High End:
$55,000 /yr
$117,000 /yr
$208,000 /yr

Market Research Analyst

Career Overview

Market research analysts gather and analyze data on consumers and competitors. They study market conditions to examine potential sales of a product or service and help companies understand the demand for these products.

Salary Expectations

Low End:
Median:
High End:
$35,000 /yr
$64,000 /yr
$115,000 /yr

Marketing Director - Sabrina

Career Overview

A marketing director is in charge of all marketing and public relations related to an organization. Sabrina, the marketing director featured in the video, works for a university.

Salary Expectations

Low End:
Median:
High End:
$44,000 /yr
$82,000 /yr
$150,000 /yr

Medical Equipment Sales - Doug

Career Overview

A medical equipment sales representative promotes, markets, and sells medical equipment to hospitals, physicians, and surgery centers.

Salary Expectations

Low End:
Median:
High End:
$56,000 /yr
$100,000 /yr
$166,000 /yr

Pharmaceutical Sales Rep - Robin

Career Overview

A pharmaceutical sales representative works for a drug company and sells these drugs at doctor's offices and hospitals.

Salary Expectations

Low End:
Median:
High End:
$45,000 /yr
$73,000 /yr
$128,000 /yr

Real Estate Broker - Rob

Career Overview

A real estate broker helps people to buy, sell, or rent property. A broker may own a real estate business; a realtor must work under the guidance of a broker.

Salary Expectations

Low End:
Median:
High End:
$25,000 /yr
$50,000 /yr
$125,000 /yr

Realtor - Alexis

Career Overview

Realtors help people to buy, sell, or rent property. A realtor must work along with a broker.

Salary Expectations

Low End:
Median:
High End:
$25,000 /yr
$50,000 /yr
$125,000 /yr

Sales Manager (Resort) - Amy

Career Overview

Amy, the sales manager featured in the video, works at a beach resort. Her primary job is to recruit and manage groups who come in to stay at the resort. The salaries listed are for "event planners" in general - not exactly what she does, but related.

Salary Expectations

Low End:
Median:
High End:
$25,000 /yr
$47,000 /yr
$83,000 /yr