Advertising, Promotions, and Marketing Managers

Career Overview

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Salary Expectations

Low End:
High End:
$57,150 /yr
$117,130 /yr
$208,000 /yr

Recommended Courses

  • Journalism
  • Psychology
  • Business
  • English - as much as possible!
  • Communication
  • Take as many college-prep courses as possible!
  • Graphic Arts
  • Public Relations
  • Marketing
Work Environment

Many of these workers are employed in advertising agencies or in corporate or regional managing offices.

Future Outlook

Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market.

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook
Explore Careers, Labour Market Information, Government of Canada
PayScale, Inc.